Resume
Experience
2019 - Present
Social Media Manager
UChannel TV
Santa Clara, CA
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Manages 7 YouTube channels, runs analyses to improve performance; increased subscribers by 33% in 2 months by utilizing multi-channel promotions
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Draws insights based on social media data and reports to multiple departments; collaborates with marketing and sales teams to optimize digital strategies and support with creative materials
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Create Creates 100+ digital content, including social graphics, short videos, infographics, to enhance both external and internal communication efficiencies
2020 - 2022
Social Media Strategist
SOBEM USA
Fremont, CA
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Managed multiple social platforms and online communities; monitored performance data, optimized marketing plans
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Targeted markets in North America and the APAC region; planned campaigns, created promotional content and boosted key pieces that reached 5k+ per post on Facebook; raised YouTube channel subscription rate and FB followers by 25%
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Conveyed cultural stories, wrote bilingual treatments/scripts; edited episodes and trailers for TV and online streaming
2018 - 2020
Project Coordinator
Creation TV (USA)
San Francisco, CA
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Managed production teams, digital assets, and collaborative partnerships; tracked plans and arranged schedules in different time zones
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Participated in idea generation and bilingual copywriting (English and Chinese); localized content to reach target communities
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Researched trends, keywords, and analyzed audience sentiments/habits to develop webpage content
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Compiled weekly data report and communicated with stakeholders; created briefs and guidebooks for internal communication and trainings
2017 - 2019
Content Producer
KTSF Channel 26
San Francisco, CA
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Organized, facilitated ​production of a team of 5: ​planned schedule, ​managed workflow, coordinated crews to ensoure teams performed smoothly
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Produced and co-hosted weekly TV show, "talk finance with Sau Wing Lam", reached 15,000 viewers each episode during the live broadcast (data from Nielsen rating)
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Built online content strategy to promote shows; Developed content and webpage using WordPress and HTML
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Identified potential issues and troubleshoot to ensure smooth execution for live broadcast
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Maintained community relationships; conducted sentiment analysis, surveys, and engaged with locals to earn insights
2015 - 2016
Teaching Assistant
Shih Hsin University
Taipei, Taiwan
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Researched, developed academic content and compiled informative media reports
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Managed and advised 200 students on project development and proposal work
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Communicated with companies and school authorities to arrange media tours and held exhibitions
Education
2020 - 2022
[Graduated in May 2022]
University of Southern California
Annenberg School for Communication and Journalism
Master of Science
in Digital Social Media
Los Angelas, CA
Academic Focus:
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Content Strategy
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Data Analysis
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Integrated Marketing Communication
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Website Development
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Project Management
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Market Research & Analysis
2012 - 2016
Shih Hsin University
Department of Film, Television,
and Radio
Bachelor of Arts in
Television Production
Taipei, Taiwan
Academic Focus:
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Content Production
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Strategic communication
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Media management
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Offline & online marketing
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Proposal writing
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Post production
Certificates
edX Verified Certificate for Data Processing and Analysis with Excel
Hootsuite Platform Certification
Google Analytics Individual Qualification
Advanced Google Analytics
Google Analytics for Power Users
Adobe Certified Associate (ACA)
Visual Design using Adobe Photoshop CC
Adobe Certified Associate (ACA)
Visual Design using Adobe Illustrator CC
Tools
WordPress, Basic HTML, Dreamweaver
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Adobe Premiere, Illustrator, Photoshop
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Microsoft Office
Professional skillset
Content Strategy
Media Creation & Production
Digital Marketing & Market Research
Data Analytics
Project Management
Teamwork & Collaboration
Languages
English (proficient)
Mandarin (native)
Cantonese (proficient)