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Resume

Experience

2019 - Present

Social Media Manager

UChannel  TV

Santa Clara, CA 

  • Manages 7 YouTube channels, runs analyses to improve performance; increased subscribers by 33% in 2 months by utilizing multi-channel promotions

  • Draws insights based on social media data and reports to multiple departments; collaborates with marketing and sales teams to optimize digital strategies and support with creative materials

  • Create Creates 100+ digital content, including social graphics, short videos, infographics, to enhance both external and internal communication efficiencies

2020 - 2022

Social Media Strategist

SOBEM USA

Fremont, CA

  • Managed multiple social platforms and online communities; monitored performance data, optimized marketing plans

  • Targeted markets in North America and the APAC region; planned campaigns, created promotional content and boosted key pieces that reached 5k+ per post on Facebook; raised YouTube channel subscription rate and FB followers by 25%

  • Conveyed cultural stories, wrote bilingual treatments/scripts; edited episodes and trailers for TV and online streaming

2018 - 2020

Project Coordinator

Creation TV (USA)

San Francisco, CA

  • Managed production teams, digital assets, and collaborative partnerships; tracked plans and arranged schedules in different time zones

  • Participated in idea generation and bilingual copywriting (English and Chinese); localized content to reach target communities

  • Researched trends, keywords, and analyzed audience sentiments/habits to develop webpage content

  • Compiled weekly data report and communicated with stakeholders; created briefs and guidebooks for internal communication and trainings

2017 - 2019

Content Producer

KTSF Channel 26

San Francisco, CA

  • Organized, facilitated ​production of a team of 5: ​planned schedule, ​managed workflow, coordinated crews to ensoure teams performed smoothly

  • Produced and co-hosted weekly TV show, "talk finance with Sau Wing Lam", reached 15,000 viewers each episode during the live broadcast (data from Nielsen rating)

  • Built online content strategy to promote shows; Developed content and webpage using WordPress and HTML

  • Identified potential issues and troubleshoot to ensure smooth execution for live broadcast

  • Maintained community relationships; conducted sentiment analysis, surveys, and engaged with locals to earn insights

2015 - 2016

Teaching Assistant

Shih Hsin University

Taipei, Taiwan

  • Researched, developed academic content and compiled informative media reports

  • Managed and advised 200 students on project development and proposal work

  • Communicated with companies and school authorities to arrange media tours and held exhibitions

Education

2020 - 2022

[Graduated in May 2022]

University of Southern California

Annenberg School for Communication and Journalism

Master of Science

in Digital Social Media

Los Angelas, CA

Academic Focus:

  • Content Strategy

  • Data Analysis

  • Integrated Marketing Communication

  • Website Development

  • Project Management

  • Market Research & Analysis

2012 - 2016

Shih Hsin University

Department of Film, Television,

and Radio

Bachelor of Arts in

Television Production

Taipei, Taiwan

Academic Focus:

  • Content Production 

  • Strategic communication

  • Media management

  • Offline & online marketing

  • Proposal writing

  • Post production

Certificates

edX Verified Certificate for Data Processing and Analysis with Excel

Hootsuite Platform Certification

Google Analytics Individual Qualification

Advanced Google Analytics

Google Analytics for Power Users

Adobe Certified Associate (ACA)

Visual Design using Adobe Photoshop CC

Adobe Certified Associate (ACA)

Visual Design using Adobe Illustrator CC

Tools

WordPress, Basic HTML, Dreamweaver

Adobe Premiere, Illustrator, Photoshop 

Microsoft Office

Professional skillset

Content Strategy

Media Creation & Production

Digital Marketing & Market Research

Data Analytics

Project Management

Teamwork & Collaboration

Languages

English (proficient)

Mandarin (native)

Cantonese (proficient)

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